Shoe brands are inventing their own holidays, but do these "special" days really mean anything anymore? This post questions whether hype-fuelled dates are just calendar clutter.

The most meaningful sneakers aren’t deadstock, they’re the ones worn daily, creased and scuffed with stories. This piece explores why beaters are the true grails in sneaker culture.

Novelship started strong, offering affordable access and trusted authenticity across Asia-Pacific. But today, the cracks are showing and in resale, losing trust means losing everything.

From cinema to sneakers, originality is out and nostalgia is in. We're not moving forward, we're stuck in a loop of sequels, retros, and reboots disguised as something new.

Nike may sell shoes, but what it really trades in is meaning, myth, and emotion. This post breaks down how its marketing machine turns sneakers into cultural statements.

A sneaker silhouette does more than define the design, it defines the brand. From legal protection to cultural impact, the outline of a shoe carries more weight than you’d think.

From production lines to resale platforms, every sneaker price tells a story. This breakdown covers how sneakers are priced, what brands actually spend, and why value is never just about cost.

Nike is digging into its archive and bringing back the classics, but not everyone’s happy about it. In this post, we explore the risks and rewards of non-stop retros.

Every time you wear a branded piece, you're doing marketing, for free. This post explores the idea that in today’s fashion economy, the consumer is also the billboard.

Nike shutting down its New Zealand website left a gap in the local market. This post argues that NZ could’ve been the perfect testbed for direct-to-consumer innovation but it was ignored.

General release New Balances are matching, and sometimes surpassing, their hyped-up collabs. Credit goes to the designers who brought high-quality design to the masses without the markup.

Three-way collabs are taking over the sneaker scene, often in unexpected ways. This post explores how brands like Kith are engineering bizarre, brilliant link-ups across industries.

New Balance’s 1906 silhouette is having a moment and it’s no accident. A blend of Y2K nostalgia, TikTok trends, and modern styling made 2023 the perfect year for its rise.