Shoe brands are inventing their own holidays, but do these "special" days really mean anything anymore? This post questions whether hype-fuelled dates are just calendar clutter.

The most meaningful sneakers aren’t deadstock, they’re the ones worn daily, creased and scuffed with stories. This piece explores why beaters are the true grails in sneaker culture.

From cinema to sneakers, originality is out and nostalgia is in. We're not moving forward, we're stuck in a loop of sequels, retros, and reboots disguised as something new.

Nike may sell shoes, but what it really trades in is meaning, myth, and emotion. This post breaks down how its marketing machine turns sneakers into cultural statements.

From production lines to resale platforms, every sneaker price tells a story. This breakdown covers how sneakers are priced, what brands actually spend, and why value is never just about cost.

Nike shutting down its New Zealand website left a gap in the local market. This post argues that NZ could’ve been the perfect testbed for direct-to-consumer innovation but it was ignored.